SPEAK UP or ELSE

"SPEAK UP or ELSE" sums it all up for what this ad campaign against reckless driving is trying to accomplish. If you don't take all precautions to reckless driving, you WILL face the consquences. They outline tips for safe driving, using the fear-factor to get their audience to participate in their suggestions. Their messages seem to attempt to appeal to a young audience with humor, but seems to be outshined by their persistance of adding in fear. This is a serious issue that deals with young people dying in car accidents due to reckless driving, which may be why the creators of the campaign decided try and instill fear in their audience by using shocking statistics and images. Their campaign is based around a cause-effect relationship that deals with what they characterize as dumb and foolish mistakes such as not wearing your seatbelt and the detrimental effects these mistakes can... and how they seem to put it... WILL have.