The "Think B4 You Speak" website creates awareness to its viewers in a fun and hip way. They do a good job with the design of the page which first grabs attention with its bright yellow background. What I think gained them the most credibility was the section where people could post true testimonies of when they have been affected by things like "that's so gay." This allowed viewers to see the reality-- not only this, but statistics provided information on what sort of things victims of the messages are doing, which ranged from skipping school to suicide.
The information they provide on their website is great-- having said this, I think that there are better, perhaps more successful ways of getting their message across. I myself am not really sure how do go about doing this, but I do think they have a good starting point. Using celebrities as their spokesperson was a good strategy, but I am wondering how they chose their celebs? Maybe using a person with a comedic background gave the campaign a lighter feel or made it more open to talk about because the two women seem approachable.
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